Applications of data mining and data warehousing in improving sales

The traditional approach to customer acquisition involved a marketing manager developing a combination of mass marketing (magazine advertisements, etc.) and direct marketing (telemarketing, etc.) campaigns based on their knowledge. In the case of traditional direct marketing, customer acquisition is relatively similar to mass marketing. A marketing manager selects the demographics that they are interested in, and then works with a data vendor (service bureau) to obtain lists of customers who meet those characteristics.

Data warehousing and data mining can be effectively used in improving sales. Find out how by reading the article below :

http://en.oboulo.com/data-warehousing-and-data-mining-bringing-pinpoint-accuracy-to-sales-65003.html